“It’s A Journey To Embrace”
We are committed to providing high-quality hair care and skin care products.
Our founder, Madelle Kangha’s passion for creating products free from harmful ingredients led to the creation of well-formulated products made from natural ingredients that will moisturize, hydrate repair, and strengthen your skin and hair.
Self-love is the core foundation of our business that inspires and drives us to make products that amplify and nurture our natural beauty.
Taking care of your hair with products that nourish your curls is a refreshing and healthy way of approaching self-care. “Owning our story and loving ourselves through that process is the bravest thing that we will ever do.” ~Brené Brown.
At ELLEDAM, we enable our customers to embrace themselves as they are.
We are committed to providing all natural products that cater to our philosophy that all skin shades and hair types are beautiful.
Our products will have amazing results for your skin and allow you to wear your curls as you choose.
Madelle first begun her natural hair journey in 2015, but was unsuccessful like many black women who struggle with embracing our natural curls due to society dictating the ‘accepted’ standard of beauty.
In 2018 during her pregnancy, she chose to embark on another natural hair journey to avoid the harsh chemicals in hair relaxers.
However, that was short-lived as she was once again not ready to embrace her curls. In 2020, Madelle went natural her third time ready to fully embrace her natural curls.
A true testimony for many black women that getting to a place of acceptance of your natural curls is part of the natural hair journey.
Our founder has fostered and is inspired to raise a black daughter who is confident in her own identity and loves her skin in whatever shade and her hair in whatever form.
I had gone natural 2 or 3 times in the past but I quickly gave up because I did not know what products to use and there was little information available on maintenance. This time however, I was determined to maintain my natural hair, so I started seeking natural hair and beauty solutions.
I did some research and found out about carrier oils, and they became part of my routine. I then set out to create a brand which transforms the hair and beauty product experience for women of color seeking to wear their natural hair, by providing a curated range of natural solutions.
All of our products are 100% natural, and ethically sourced and produced in the US and Cameroon.
Shop With us Today
ELLEDAM brings you all-natural hair and beauty solutions!!!
CEO & Founder at ELLEDAM